Around the world, both professional and personal Internet users rely heavily on email. While it may be one of the oldest tools known to the Internet, it’s not showing any signs of becoming outdated any time soon.
Email marketing is an age-old strategy that still effectively helps businesses convert their prospects as well as engage with their customers. If used logically, it can offer a massive return on investment (ROI).
Without further ado, here are 5 tips for writing high-converting Emails that can boost your business:
1. WRITE A KILLER SUBJECT LINE
If you want to write a high-converting Email, the first place to start is the subject line. There’s no single factor more important to an email’s open rate than its subject line.
The subject line can be the difference between recipients opening your email, deleting it or, reporting it as spam.
A good subject line should compel subscribers to open the email based on a feeling of curiosity, excitement, or anticipation.
2. CAPTURE ATTENTION WITHIN TWO SENTENCES
Almost everyone now is busy. Everyone has different things they need to do, hence they make sure any other thing not aligned with their tasks should be worth it.
This is why you shouldn’t take too much of your recipient’s time, if not, he’ll just “trash” your mail. This is why it’s so important to grab their attention within the first two sentences. You should give the recipient a reason to keep reading your email.
3. KEEP YOUR PARAGRAPHS SHORT
Most people open emails on their mobile phones which have smaller screens compared to PCs, so let your paragraphs be short. If a paragraph is already taking like 7-10 lines, it discourages the recipient from reading it.
Don’t overwhelm your recipient. Lots of white space makes an email look digestible and easily scannable. Paragraphs should be kept to just one or two sentences.
4. LET YOUR OFFER BE SIMPLE
Aside from the subject line, the CTA is the most important part of your email marketing campaign, because that’s what’ll get subscribers to convert, by taking the action you’d like them to take.
But try to stick to the rule of one CTA per email. If you present multiple offers, you’ll add an unnecessary layer of confusion and friction, which will suppress conversions across the board.
You can use the same CTA at multiple points in an email, but let it still be a particular action. Don’t put different offers into a single email.
5. HAVE AN EXCELLENT FINISHING
Only a small percentage of recipients will make it to the end of your email. However, the ones who do are most likely to convert. Thus, it’s imperative that you finish strong.
A strong ending to an email should compel someone to act. It should evoke curiosity, drive FOMO (Fear Of Missing Out), or attach a high sense of urgency or scarcity to the offer.